Author: Cleverality

I am a Los Angeles-based self-shooting director working across branded content, social advertising, broadcast, factual, corporate and cultural projects.

I shoot and direct efficient, story-led work with a small footprint when a project needs speed, flexibility and a strong creative eye. I am experienced with RED, Canon cinema cameras, HD formats and DSLRs and comfortable working from pre-production through shoot and into post-production.

For Primal Wine, a Los Angeles natural, organic and biodynamic wine company, I created a series of short, visually distinctive social ads designed for fast, mobile-first viewing.

Primal Wine
Self-Shooting Director — Short-form social advertising campaign, Los Angeles.

I bring broadcast-level production discipline to smaller-scale shoots: finding the visual hook, working efficiently with talent and locations, capturing the material needed for multiple formats, and creating content that remains clear and engaging without requiring a large crew or budget.

For Volta, I worked on a short-form social advertising project designed to communicate a brand message quickly and visually.

Volta
Self-Shooting Director — Short-form social advertising, Los Angeles.

My work includes feature and short drama, broadcast television, interviews, documentaries, corporate communications and films for non-profit organisations. I adapt the approach to the scale of the job—whether that means directing a staged scene, working one-to-one with a contributor, or capturing fast-turnaround material for a campaign.

Here I am shooting an interview with Chuck D of Public Enemy for a feature documentary on the history of rap.

And here I am directing a dramatic scene with acting students on the Universal Studios backlot.

I shoot with a filmmaker’s sense of story and a producer’s awareness of time, budget and deliverables—creating strong footage that can work across social, web, broadcast and campaign environments.

To see more completed work, visit the I direct and I edit sections, or view the wider portfolio here.

As a senior video editor, I have worked across broadcast, streaming, advertising, social, music, and branded content. I shape stories from raw footage, interviews, scripts, and campaign assets, then handle editing, color, sound, motion graphics, versioning, and final delivery.

I work in Adobe Premiere Pro, After Effects, DaVinci Resolve, Avid Media Composer, Photoshop, Pro Tools, Logic Pro, and Audition. I like finding the hook, clarifying the story, and making work that feels polished, current, and worth watching.

I have written, produced, and edited television promos for broadcasters in Ireland, India, and the United States, including RTÉ, Virgin Media, Channel 6, Headlines Today, Aaj Tak, and Fremantle. Here is a selection of promos created for Channel 6 in Ireland

At TubeScience, I edited high-volume performance ads for TikTok, Facebook, Instagram, and other social platforms. I handled the edit, color correction, and motion graphics, often delivering around 12 videos a week. Here are three examples, with original music composed for this reel

I also make time for nonprofit work with a strong human story. This film focuses on older people in Ireland. I shot and edited it, and composed the original music.

I have edited music videos for a range of artists. This is “Phantom Limb” by Les Keyes, directed by Aiden Grennell.

This independent feature is currently in post-production. I shot and edited the film, and composed the original music.

In addition to the certifications below, I have a Postgraduate Certificate in AR/VR
Training in Blender, Unity, immersive design, and 3D-production workflows.

I am a story maker. The medium doesn’t matter to me. Stage, screen, radio, print or immersive media, it’s all the same; my goal is to take the audience on a compelling journey.

I am particularly fascinated by history, art and culture. I love to explore these areas in my writing, using the elements of humor and drama, in order to educate, provoke and entertain.

From writing feature films in Hollywood to commercials in India, I’ve pretty much done it all (and practically everywhere). So, regardless of the context, if you need a good story well told, I’m your man.

For more on my writing please visit MARC-IVAN WRITER